Our purpose is:

 

* To help complimentary therapists and alternative healthcare practitioners to create a credible and professional image, in order to help their work become noticed and more accepted by the mainstream, thus helping to educate the public about therapies and the benefits of an holistic approach to health and wellbeing.

 

* To share the transforming power of appropriate branding and design – to help business owners to be creative and have fun with their brand. Help make the public take notice; your business needs to look the business! 

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* To educate therapists and creatives about the importance of branding and working with a professional and experienced designer. Eartha can help you tell your story to your chosen public - explain more about who you are and why you do it; why they need to come to you and not someone else.
 

* To encourage and help therapists to charge a reasonable price for their time, skills, advice, treatments and products. It isn't acceptable to continually work for free or feel guilty about charging.

 

* To help one therapist at a time to 'shine their light' - which will add to the ‘whole’ story: it is hopeed that one by one, every therapist will feel confident to come out, step up and shine brightly.

 

* To help set new standards for complimentary therapists - by raising awareness of the importance of a professional approach to branding and building their accredited business, we hope this will become the accepted approach for newly qualified and experienced business-owners allike.

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